Catch a glimpse at how we transformed a photographer’s misaligned branding into an authentic, refined, and emboldened visual identity. Read on to see how we captured this photography client’s vision of carefree elegance through our lens.


Custom brand identity

The Client

Ariel Cameron Photography is an Auburn-based wedding photographer serving Southeast USA and worldwide. It prides itself on providing clients with a high-quality, authentic, and organized photography experience. The company founder, Ariel, works with client wedding planners to ensure priorities are met, allowing clients to be fully present with the people who matter most to them on their special day.

The Objectives

Ariel came to Studio Kellams looking for a refreshed brand experience for her photography business. She felt caught in a lull in her business, having just come off of maternity leave, and as though her current branding wasn’t representative of her evolved vision for her company. Thus, the overarching goal of this project was to reinvigorate her brand through a high-end but carefree new visual identity, with soft, Italian-summer inspired aesthetic.

The Approach

I strategically curated typography combinations that were classic and sophisticated, yet playful and inviting. With that goal in mind, I chose a serif font that has some character and personality to it as the primary type. I also incorporated a script font into some of the logo variations as an accent font for versatility and visual interest, and balanced the overall look with a complimentary monospace font for supporting text. The color palette was made up of neutrals and overall muted tones to let the photography itself shine through, but was really inspired by the coastline of the Mediterranean with its sandy beaches and blue hues to evoke the luxurious but relaxed feeling ACP target clients seek for their wedding day.

The Final Look

The Experience

“[Emma] has a very professional and organized process, and I felt confident that I got to fully express my thoughts and vision both through words and imagery… And then obviously loving the end product!”



There are more thoughtfully-crafted designs where that came from. Studio Kellams prides itself on providing invigorating and impactful brand and web designs. Take a peek at our studio offerings to see what services could help meet your needs in a flash.


Brand + Web Design Check-Up

Your business is a lot like your favorite houseplant — it needs care to evolve and develop over time. Be honest, when was the last time it had a check-up? Maybe it’s time for a bit of TLC.

Use this brand and web design checklist as an annual pulse check for your business. What are you missing that can add momentum?

Download the checklist