now open and accepting 2024 projects.

NOW OPEN AND ACCEPTING 2024 PROJECTS.​

CLOUD NINE FISHING CHARTERS

HOSPITALITY BRAND IDENTITY + WEBSITE DESIGN

See how we helped this fishing charter business turn their brand identity and website from designs lost at sea to smooth-sailing conversions. Together, we set out to hone in on this hospitality brand identity with the below designs. 

Deliverables:

Custom brand identity
Website design
Email template
Business card design

 

The Client

Cloud Nine is a recreation brand that offers professional sporting experiences, corporate outings, and family friendly ventures. The waves that made this project happen? While exploring the waters outside Islamorada, Emma met the captain of Cloud Nine Charters, Greg Eklund. As two small business owners, they soon got to chatting about their experiences as entrepreneurs. Greg shared that he was unhappy with his inconsistent branding and cluttered website (which was also difficult to maintain). Thus, a design partnership was born!

 

The Objectives

The goal for this project was to streamline Cloud Nine’s conversion funnel and create an improved user experience that generates higher quality leads. As a fishing and boat charter service for both new and experienced fishermen alike in Islamorada, Florida, we set out to portray a brand that was both an authority in big game fishing and also welcoming to more recreational fishers and families.

 

The Approach

Their website needed a simpler, more effective way to capture leads, so we added more conversion opportunities and elevated the user experience with clean lines and an easy-to-use layout. As for the brand identity, it was important to capture a high-end feel while also appealing to a family-oriented audience. To accomplish this, we curated a luxe, yet approachable fishing charter logo and full brand design that encapsulates the beachside bliss of the Florida Keys with deep ocean blues and coastal aquas (representing the offshore and inshore fishing charters they offer). Their custom-built 48 foot sportfishing boat, being a unique selling point, captured the heart of their fishing charter logo and hospitality brand identity design. We topped it all off with email templates and business card designs to create a cohesive brand experience.

 

The Final Look

The Experience

“Such a great result and experience! If you are in the market for the best look no further than Emma and her team.

Captain Greg Eklund, Cloud Nine

The Transformation

A new and improved hospitality brand identity + website design

Before

After

CREATE SOMETHING THAT CAPTIVATES + CONVERTS JUST LIKE THIS

There are more top-notch designs where that came from. Studio Kellams specializes in elevated and high-converting designs. Dive into our studio offerings and find out which service could put the wind in your sails.

DOES YOUR BUSINESS MEET THESE MUST-HAVES?

Brand + Web Design Check-Up

Your business is a lot like your favorite houseplant — it needs care to evolve and develop over time. Be honest, when was the last time it had a check-up? Maybe it’s time for a bit of TLC.

Use this brand and web design checklist as an annual pulse check for your business. What are you missing that can add momentum?

Download the checklist