now open and accepting 2024 projects.

NOW OPEN AND ACCEPTING 2024 PROJECTS.​

THE PORCHE GROUP

REAL ESTATE BRANDING

Step inside our process for constructing a brand identity that gives this real estate group a solid foundation for growth. In collaboration with the client, we crafted a fresh and purposeful visual home that sets the real estate group apart and invites home-buyers in.

Deliverables:

Custom brand identity
Brand pattern
Brand marks

The Client

The Porche Group is a real estate group that represents buyers and sellers in metro Atlanta in real estate transactions, whether it is land sales, residential, or investment. With honesty, integrity, and representation, The Porche Group provides clients with robust knowledge of the market, contact connections, and project management in a constantly changing and legally binding process.

The Objectives

The overarching goal of this project was to establish brand elements and guidelines that are cohesive, clean, and strike a balance between modern and timeless, and evoke luxury while being approachable. The branding was also created to have a uniqueness and meaning that promotes authenticity and differentiates the founder and her broader real estate group from competitors in the market.

The Approach

Following strategic discussions with the client on brand direction, we decided to incorporate hand-drawn house and gas lantern graphics that are symbols of the architectural style that made her fall in love with real estate. Similarly, I created a complimentary brand pattern inspired by tile with a New Orleans-inspired flare, which is where the founder’s family is originally from, to reinforce the brand story.
Stylistically I opted for clean graphics and typography with hand-drawn components and a feminine touch to give a modern uniqueness and personality to the overall identity. The color palette heavily incorporated green, which was our established primary color, as it gives a balance of both warm and cool earthy tones to again, evoke a premium but inviting client experience.

The Final Look

The Experience

“I’ve gotten sooo many messages telling me how good my logos and branding look!

MICHELLE PORCHE, FOUNDER

BRAND VISUALS THAT BOLSTER YOUR CONFIDENCE + CONVERSIONS

There are more custom-built designs where that came from. Studio Kellams is passionate about brand and web designs that embolden clients and drive impact in their businesses. Step inside our studio offerings to determine what services could give your business a solid foundation for growth.

DOES YOUR BUSINESS MEET THESE MUST-HAVES?

Brand + Web Design Check-Up

Your business is a lot like your favorite houseplant — it needs care to evolve and develop over time. Be honest, when was the last time it had a check-up? Maybe it’s time for a bit of TLC.

Use this brand and web design checklist as an annual pulse check for your business. What are you missing that can add momentum?

Download the checklist