How to Provide Feedback to a Brand Designer
Let’s talk about design feedback. We’ve had clients share that they feel uncomfortable giving feedback, because they don’t want to misarticulate their point or hurt any feelings. And while we would love for all our clients to tell us we nailed a brand design brief and that no revisions are needed, we know that feedback […]
Why We Don’t Offer Logo-Only Projects
One of the questions we get asked about the most is whether we offer single logo development. Unfortunately, it’s also the most common reason we turn away prospective clients. Don’t get us wrong – we certainly understand being in a place in your business where a full brand identity project may seem like a scary […]
Which Should Come First: Website Content or Design?
It’s the age-old question: in building a new website, which comes first, the content (the chicken) or the design (the egg)? In truth, content and design should work in a collaborative and aligned fashion during the web design process, but the most effective websites have content primarily driving design decisions, and not the other way […]
Five Things To Evaluate Before Hiring A Brand Or Web Designer
Choosing A Designer For Your Next Creative Project As a business owner, choosing the right specialist for a project takes time and thoughtful consideration. As creatives, our biggest advice to clients who are vetting designers for their next brand or website project is to evaluate 5 things: design portfolio, client testimonials, studio process, investment details, […]
Why You Need Brand Guidelines for Your Business
What Are Brand Guidelines? So what are brand guidelines, and why are they important to have and furthermore, to abide by? Think of brand guidelines, or style guides, as your branding source of truth, or a defined set of rules or standards for your brand identity and assets. At a basic level these outline what […]
Three Things To Have Prepared For Your Next Web Design Project
So you need a new website, but aren’t sure what you need to have prepared. Don’t worry – Studio Kellams is here to help you hit the ground running on your next web design project! Here are 3 things you should have in place prior to kicking off a new website project: 1. Brand Elements […]
Five Reasons It May Be Time for A Rebrand
Branding is important for many reasons. When done well, it legitimizes and makes a business memorable, and communicates a specific message to consumers about who a company is and what they offer. Because businesses can change drastically over time, misalignment between a brand identity and a brand’s intended message can occur, bringing with it the […]
Five Sales Call Tips From A Former Account Manager
Whether you love them or hate them, sales calls are an important step in the development of your business. Having spent the first six years of her career in account management, our founder Emma has learned several lessons in how to effectively conduct sales and client calls. If you’re new to sales calls, or simply […]
Ten Must-Haves For Your Website
Making plans for a new website can be daunting, but it doesn’t have to be with these 10 basics to include as a guideline. 1. Strong + Accessible CTAs Having a website always serves a purpose, whether that be lead generation for a service, product sales, download of informational resources or sign-ups for educational courses, […]
Five Tips to Overcome Creative Block or Procrastination
Regardless of what field or industry you work in, there are days when we feel as though our brains aren’t firing on all cylinders, or when we find it difficult to focus on a specific task. As a creative business owner, this can manifest in creative block, which can ultimately lead to frustration and procrastination […]
